MisterK
Apr 3, 11:25 AM
I loved this ad. The voiceover reminds me of old Hal Riney commercials, where there is a reverence for the product � a person with quiet confidence telling you a "truth". When the message is a simple one, it's easier to tell a compelling story. Here's the message: when you don't notice the tech the experience feels magical.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
vincenz
Apr 3, 01:10 AM
Great ad, love the new direction
jwa276
Nov 15, 09:12 AM
Gosh, I'll be able to email and type Word docs SO much faster!! :p
If all you do is email and type freakin Word documents, why the heck would you spend so much money on a new Mac Pro? You could have been fine buying an iMac or even a MacBook :confused:
Using applications like After Effects, Photoshop, Flash, and other media apps these 8 core computers will ANNIHILATE my render times and cut production times in half, if not chop them into little pieces and spontaneously combust.
Obviously these machines are geared towards video editing, 3d animation, and motion graphics.... hence the PRO after the MAC.
I'll take all the cores I can get, for this will be a huge improvement!!
If all you do is email and type freakin Word documents, why the heck would you spend so much money on a new Mac Pro? You could have been fine buying an iMac or even a MacBook :confused:
Using applications like After Effects, Photoshop, Flash, and other media apps these 8 core computers will ANNIHILATE my render times and cut production times in half, if not chop them into little pieces and spontaneously combust.
Obviously these machines are geared towards video editing, 3d animation, and motion graphics.... hence the PRO after the MAC.
I'll take all the cores I can get, for this will be a huge improvement!!
RayLancer
Oct 2, 10:43 AM
I also bought mine from ebay
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=160479649119
I bought one shipped from California on ebay. Maybe I just have horrible luck seeing that you and wolfboy had no issues. I already bought some silcone cases for protection for the 2 iPods I own, but I guess I can give this another shot...
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=160479649119
I bought one shipped from California on ebay. Maybe I just have horrible luck seeing that you and wolfboy had no issues. I already bought some silcone cases for protection for the 2 iPods I own, but I guess I can give this another shot...
danielwsmithee
Nov 29, 03:32 PM
Yes, support for more formats and codecs than iTunes currently plays friendly with would be welcome.You know I originally thought that, but I kind of like the way it works now. I would much rather have a few codecs that work very well. Then play everything under the sun just not very well.
codymac
Jan 8, 12:22 PM
my 2003 540i M Wagon. upgraded w afe intake and remus exhaust. custom catback piping + resonator delete. stock 290HP/320torque :) 92K miles. next mod is prob full aluminum radiator + electric fan. i heard the cooling system starts degrading around 100K. got the water pump (replaced OEM plastic w metal impeller) and hoses done when i first bought it
took on a 3200mi road trip last year-- really fun on the highway and surprisingly gets good highway mileage
Great looking wagon!
took on a 3200mi road trip last year-- really fun on the highway and surprisingly gets good highway mileage
Great looking wagon!
Passante
Sep 7, 07:49 AM
Poop. And I was hoping for a $100 price drop.
I see why Apple came out with a 24-inch iMac the same day... we can't complain! :p
Did I miss something or did the top end mini model go from $799 to $599. Ok. it has a smaller drive and no superdrive. BUt who uses DVDs anymore?
I see why Apple came out with a 24-inch iMac the same day... we can't complain! :p
Did I miss something or did the top end mini model go from $799 to $599. Ok. it has a smaller drive and no superdrive. BUt who uses DVDs anymore?
celticpride678
Apr 3, 12:51 AM
??? My 25gb partition was clean and blank when I installed Lion DP 1 and I think that's the case for most others as well. I'm not sure where you heard that, if I'm understanding you correctly.
It worked for me too on DP1. On DP2, I had to install Snow Leopard first.
It worked for me too on DP1. On DP2, I had to install Snow Leopard first.
SamEllens
Apr 12, 09:02 PM
I received an email from Avid yesterday offering FCP owners an opportunity to buy Media Composer for $995. If I had the cash, I'd probably jump on it.
I work professionally on both and I would never get MC for personal use. If given a choice I'd pick FCP every time. AVID (5.5, the latest) crashed on me 3 times today - I've found FCP extremely stable on my systems.
I work professionally on both and I would never get MC for personal use. If given a choice I'd pick FCP every time. AVID (5.5, the latest) crashed on me 3 times today - I've found FCP extremely stable on my systems.
roland.g
Sep 1, 12:48 PM
17" iMac - EDU only or $1099
20" iMac - 2.16 $1,499
23" iMac - 2.33 $1,799 or $1,899 no way they put a $1,999 or higher price tag on an iMac, not even if they call it iMac Pro
20" iMac - 2.16 $1,499
23" iMac - 2.33 $1,799 or $1,899 no way they put a $1,999 or higher price tag on an iMac, not even if they call it iMac Pro
mo-ca
Nov 24, 11:51 AM
Props if anyone knows who used that bag. i do :D
i would say Indidana Jones, but i'm not surenope
The guy on 24? I only know that because I was looking at that same bag ages ago and they marked it as the same bag he uses.yup jack bauer from 24 ... got this one too
i would say Indidana Jones, but i'm not surenope
The guy on 24? I only know that because I was looking at that same bag ages ago and they marked it as the same bag he uses.yup jack bauer from 24 ... got this one too
stoid
Mar 18, 09:37 AM
People have been hollering for a cheaper Mac every since there has been Macintosh. You must realize that Apple, unlike most computer companies, is in the business of creating quality products. Were Apple to release a cheap Mac it would shatter Apple's reputation of making slick quality products that are a joy to own. If you want a cheap pile of crap computer that you'll have to throw away in a year, go buy Dell of whatever. That's not Apple's target market.
NT1440
Mar 19, 11:47 AM
Thinking ahead, what happens when the power vacuum is in place?
Get ready for the same old story, yet again, just in Libya this time.
Get ready for the same old story, yet again, just in Libya this time.
Multimedia
Nov 17, 07:33 PM
IMO, what Apple really needs is a system between the Mac Pro and iMac. A smaller tower or cube style system with a single Kentsfield or Clovertown CPU with 2 or 3 PCI-E slots, two HDD bays, optical bay and using cheaper, more conventional RAM - like up to 8GB DDR2. Apple is ignoring an entire segment of the market and it seems like they're trying to use the small difference in price between a maxed-out 24" iMac and a relatively low-end Mac Pro as justification for nothing in the middle.I agree. Apple's view of the market is very strange. They seem to think their customers either only want an all-in-one two core solution or an extremely expensive top of the line 4 or 8 core solution. Hopefully Kentsfield will find a home in a new Mac line in 2007.
Alexjungle
Apr 20, 02:33 PM
iMacs will have the new i9 sandy beach chip, 3G and retina display.
p0intblank
Jul 19, 03:46 PM
Impressive numbers! :D Intel Mac sales are actually higher than I thought they'd be. And of course, the iPod is the leader once again.
steadysignal
Apr 10, 07:04 PM
manual cars are easy to drive - like riding a bike, you never forget it...
Warbrain
Jun 22, 05:42 PM
I'm confident that you will not see any computers running both Mac OS and iOS. Apple has made it pretty clear that they are two different lines (you may think the iPad blurs that line but it is still explicitly iOS and doesn't eat into the Mac usage as much as you'd think).
Could you see the two operating systems merge one day? Possibly, but also doubtful.
Could you see the two operating systems merge one day? Possibly, but also doubtful.
JackSYi
Jul 18, 02:14 AM
Too bad Steve couldn't cut a deal from the studios.
Kedrik
Jan 12, 04:01 PM
Macbook Air just leaves too many possibilities for...
Macbook Error,
Just think of the press on the first glitch. Yikes.
Macbook Error,
Just think of the press on the first glitch. Yikes.
mrgreen4242
Aug 29, 03:43 PM
I also think that making the mini bigger makes sense. I mean the Cube was a wonderful design and a few times larger than the mini.
Both of them have external power supplies, which from an esthetic point of view isn't the most pleasing. A larger design could potentially include an interal power supply, although it might make it a good deal nosier, I'm not sure.
We've all been crying for a new cube since the mini came out... is the mini an awesome machine? Absolutely, I love mine. But there is a market for a headless iMac/Cube/MacPro mini... people like me. I don't need a quad core computer. I don't need 16gb of RAM. I don't need 4 harddrive bays, or even two optical drive slots.
I do want a fast CPU, an upgradable GPU, a couple of full size HDDs and a full size optical drive. I also want something quiet, relatively affordable (something a bit less than an iMac would be idea), and stylish.
I don't think that Apple would lose Mac Pro sales to something like this - they might lose iMac sales but if the margins are the same for them who cares, and any loss of mini sales would be upsells, so it'd be a good thing.
I think a lot PC types, especially gamers, would be interested, bringing in new markets... None of my gamer friends would be satisfied by an iMac, but neither would they shell out $2-3k for a Mac Pro.
Let's see, the mini is 6.5x6.5x2 inches, would anyone even notice if it went to 8.5x8.5x4? Even better would be 8x8x8, just for the cube dimensions, done in iPod white (or black), would look stellar on a desktop. Core 2 Duo 1.83ghz, 4 RAM slots for an 8gb max with 512mb installed stock, 1 16x PCIe w/ 7300GT base (BTO options), 1 PCI slot, 2 3.5" drive bays w/ 160gb standard, 1 5.25" bay w/ SD, AE, BT2, 6 USB2 (4 back, 2 front), 1 FW 400, 1 eSATA (in place of FW800)... $999 anyone? BTO options for slower/fast CPUs and GPUs, more RAM, bigger HDD and a $200 TV tuner/video encoder breakout box... :D
Both of them have external power supplies, which from an esthetic point of view isn't the most pleasing. A larger design could potentially include an interal power supply, although it might make it a good deal nosier, I'm not sure.
We've all been crying for a new cube since the mini came out... is the mini an awesome machine? Absolutely, I love mine. But there is a market for a headless iMac/Cube/MacPro mini... people like me. I don't need a quad core computer. I don't need 16gb of RAM. I don't need 4 harddrive bays, or even two optical drive slots.
I do want a fast CPU, an upgradable GPU, a couple of full size HDDs and a full size optical drive. I also want something quiet, relatively affordable (something a bit less than an iMac would be idea), and stylish.
I don't think that Apple would lose Mac Pro sales to something like this - they might lose iMac sales but if the margins are the same for them who cares, and any loss of mini sales would be upsells, so it'd be a good thing.
I think a lot PC types, especially gamers, would be interested, bringing in new markets... None of my gamer friends would be satisfied by an iMac, but neither would they shell out $2-3k for a Mac Pro.
Let's see, the mini is 6.5x6.5x2 inches, would anyone even notice if it went to 8.5x8.5x4? Even better would be 8x8x8, just for the cube dimensions, done in iPod white (or black), would look stellar on a desktop. Core 2 Duo 1.83ghz, 4 RAM slots for an 8gb max with 512mb installed stock, 1 16x PCIe w/ 7300GT base (BTO options), 1 PCI slot, 2 3.5" drive bays w/ 160gb standard, 1 5.25" bay w/ SD, AE, BT2, 6 USB2 (4 back, 2 front), 1 FW 400, 1 eSATA (in place of FW800)... $999 anyone? BTO options for slower/fast CPUs and GPUs, more RAM, bigger HDD and a $200 TV tuner/video encoder breakout box... :D
Doctor Q
Nov 29, 05:18 PM
Living room, car, blah blah blah.
Nobody has yet delivered a truly GOOD streaming media solution for my hot air balloon. Are you listening Apple???!!!!! :mad:I get good satellite reception in mine.
Nobody has yet delivered a truly GOOD streaming media solution for my hot air balloon. Are you listening Apple???!!!!! :mad:I get good satellite reception in mine.
Object-X
Nov 28, 03:25 AM
Wow. For someone who seems to have all the answers, you're not reading the rest of this thread very well.
http://forums.macrumors.com/showthread.php?t=252327
In short, Apple's monitors are for higher-end users. Anyone can go out and get a Dell. Most people do. If you want cheap and easy, you get a Dell monitor.
I noticed that you didn't mention any of the 20" NEC Displays that run much, MUCH higher in price than even Apple's. Now why are they so much more expensive? Are they too high-priced? Vastly overpriced?
There are differences. You'd know that if you took the time to look.
Yes, you are indeed correct. Those are "real" numbers. Numbers that are comparing two different types of monitors.
Next time you wish to present facts, try and present them all instead of just the ones that support your case.
Well, you just made my point better than me. Of the millions of Macs sold, how many are to customers needing correct color and really care about the finer details of the monitor's specs? If you're buying a $2400 + Mac Pro the choice is obvious and you could justify the higher price, but what about the low end?
I have both the Dell and the Apple cinema display 20". The Apple monitor is extremely dim, so much so I'm not buying the superior color argument with that model, it's very noticable; the iMac however is very bright and the colors look much richer. If you want to argue that the Apple monitor is sooo much better with color reproduction and the numbers don't lie, than OK, I'll give you that. But who cares? A very small percentage of Apple's market cares or could even tell the difference.
If Apple has been all about getting "switchers" and trying to persuade Windows users that Apple and OS X is better, than why is Apple ignoring that market with their monitor offering? You said so yourself, these are "PRO" monitors. Because they want you to buy iMacs. That's an extremely limited choice if you ask me. Oh, I can hear the fan boys now, screw you if you don't care about color seperation and the finer details of image quality. Go buy your $hi+ dell and get off of this board.
Apple sells a consumer mini, but not a consumer monitor? Why not? You all are hammering away at the professional quality of this monitor. But I have both the Dell and the Apple and they look about the same to me. Actually, before Apple updated their monitors the 20" looked terrible next to the Dell. (I have both generations) And are the "Pros" who need that color perfection buying 20" monitors? Probably not. 23" and 30" would be my guess. So why have a high priced 20" display?
So all this hupla about color correction is making my point. Apple wants you to buy an iMac and they keep their monitors price high and limit their computer offerings to give you the incentive to buy one. Since that's all they sell they are making a good profit off of them. Don't get me wrong, they are nice computers, beautiful even, but what if I wan't something more flexable? Maybe a little more expandible. My choice is a $600 mini (not too flexable or expandable) or a $2400 Mac Pro. Big Difference. Oh, that $1499 price spot fits nicely with an iMac however. See my point?
If they lower the price of the 20" any more it will cut into their sales of 20" iMacs. And that is why it's hovering close to $700 and not $200 or $300 cheaper. Apple won't make as much money off of a mini/cinema combo as they will off of a 20" iMac; especially if the profit margin on the monitor is razor thin.
So, comfort yourself all you want that you have a "pro" quality monitor. If that makes you feel better parting with $300 then go for it. I doubt you could tell the differnce with both monitors sitting side by side. I have both and I can't realy see a $200 - $300 price justification, at least at the low end. Oh, I'm just a poor consumer, not a "pro", so I should go buy my crappy Dell and be happy. Right? But if Apple really want's to get people to switch in larger numbers they need to offer a little more choice at a competitive price. A nice quality 20" monitor competitvly priced to go with that mini or a mid-range tower. I'm asking Apple to drop their price on their monitors $200 and offer a $1200 - $1500 tower. Is that asking too much?
http://forums.macrumors.com/showthread.php?t=252327
In short, Apple's monitors are for higher-end users. Anyone can go out and get a Dell. Most people do. If you want cheap and easy, you get a Dell monitor.
I noticed that you didn't mention any of the 20" NEC Displays that run much, MUCH higher in price than even Apple's. Now why are they so much more expensive? Are they too high-priced? Vastly overpriced?
There are differences. You'd know that if you took the time to look.
Yes, you are indeed correct. Those are "real" numbers. Numbers that are comparing two different types of monitors.
Next time you wish to present facts, try and present them all instead of just the ones that support your case.
Well, you just made my point better than me. Of the millions of Macs sold, how many are to customers needing correct color and really care about the finer details of the monitor's specs? If you're buying a $2400 + Mac Pro the choice is obvious and you could justify the higher price, but what about the low end?
I have both the Dell and the Apple cinema display 20". The Apple monitor is extremely dim, so much so I'm not buying the superior color argument with that model, it's very noticable; the iMac however is very bright and the colors look much richer. If you want to argue that the Apple monitor is sooo much better with color reproduction and the numbers don't lie, than OK, I'll give you that. But who cares? A very small percentage of Apple's market cares or could even tell the difference.
If Apple has been all about getting "switchers" and trying to persuade Windows users that Apple and OS X is better, than why is Apple ignoring that market with their monitor offering? You said so yourself, these are "PRO" monitors. Because they want you to buy iMacs. That's an extremely limited choice if you ask me. Oh, I can hear the fan boys now, screw you if you don't care about color seperation and the finer details of image quality. Go buy your $hi+ dell and get off of this board.
Apple sells a consumer mini, but not a consumer monitor? Why not? You all are hammering away at the professional quality of this monitor. But I have both the Dell and the Apple and they look about the same to me. Actually, before Apple updated their monitors the 20" looked terrible next to the Dell. (I have both generations) And are the "Pros" who need that color perfection buying 20" monitors? Probably not. 23" and 30" would be my guess. So why have a high priced 20" display?
So all this hupla about color correction is making my point. Apple wants you to buy an iMac and they keep their monitors price high and limit their computer offerings to give you the incentive to buy one. Since that's all they sell they are making a good profit off of them. Don't get me wrong, they are nice computers, beautiful even, but what if I wan't something more flexable? Maybe a little more expandible. My choice is a $600 mini (not too flexable or expandable) or a $2400 Mac Pro. Big Difference. Oh, that $1499 price spot fits nicely with an iMac however. See my point?
If they lower the price of the 20" any more it will cut into their sales of 20" iMacs. And that is why it's hovering close to $700 and not $200 or $300 cheaper. Apple won't make as much money off of a mini/cinema combo as they will off of a 20" iMac; especially if the profit margin on the monitor is razor thin.
So, comfort yourself all you want that you have a "pro" quality monitor. If that makes you feel better parting with $300 then go for it. I doubt you could tell the differnce with both monitors sitting side by side. I have both and I can't realy see a $200 - $300 price justification, at least at the low end. Oh, I'm just a poor consumer, not a "pro", so I should go buy my crappy Dell and be happy. Right? But if Apple really want's to get people to switch in larger numbers they need to offer a little more choice at a competitive price. A nice quality 20" monitor competitvly priced to go with that mini or a mid-range tower. I'm asking Apple to drop their price on their monitors $200 and offer a $1200 - $1500 tower. Is that asking too much?
Cat-toy
Sep 14, 10:45 PM
The BB I got my Griffin case from also had a couple other griffin gloss ones of hard plastic in bright blue, black - although it was more smoke/gray, and I forget, one other color. You can check stock on bestbuy.com search for ipod 4th and it'll come up with a few cases and etc for it. then do check store inventory. good luck!
Thanks!
Says it's available, but from working in retail in the past in a store with online checking of stock I know that what is listed as "available" is not always accurate. But I will walk over there tomorrow and check it out, not far to go anyhow. :)
Thanks!
Says it's available, but from working in retail in the past in a store with online checking of stock I know that what is listed as "available" is not always accurate. But I will walk over there tomorrow and check it out, not far to go anyhow. :)
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