ro2nie
Jul 18, 10:55 AM
Apple don't want to be left out of this online movie thing. They tried to convince the studios, but they couldnt, so I think they have no choice but to make it a rental service before it's too late
MisterK
Apr 3, 11:25 AM
I loved this ad. The voiceover reminds me of old Hal Riney commercials, where there is a reverence for the product � a person with quiet confidence telling you a "truth". When the message is a simple one, it's easier to tell a compelling story. Here's the message: when you don't notice the tech the experience feels magical.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
APPLENEWBIE
Jul 20, 12:00 PM
Currently reporting at $61.10. Up $7.00 from yesterday.
Yahoo article reports: According to Gartner, Apple shipped 766,000 PCs in the second quarter of the year, good enough for 4.6% of the U.S. market, and a 15.4% increase over a year ago. Apple's growth rate exceeded those of the No. 1 and No. 2 PC companies, Dell Inc.:)
Yahoo article reports: According to Gartner, Apple shipped 766,000 PCs in the second quarter of the year, good enough for 4.6% of the U.S. market, and a 15.4% increase over a year ago. Apple's growth rate exceeded those of the No. 1 and No. 2 PC companies, Dell Inc.:)
MacBoobsPro
Aug 7, 05:11 AM
Last time we played we beat you 3-0 in England im pretty sure.
We should have won the bloody world cup.
We dominated against Italy until Grosso dived and got the most dodgy penalty in history, then we would have smashed ukraine in the quarters, then we would have been in the semi's against Germany, then anythign could have happened. Lets just say FIFA didnt want us to win, because its the one sport we 'aren't meant to dominate'. So the ref played it that way.
People should have learned not to count out an Aussie. Our spirit means we have the best in every field from sport to soldiers.
We would kick ur ass
I didnt mean the England team. They cant win anything - in my opinion because of all the media crap. I meant I would PERSONALLY KICK YOUR ASS! :D
Anyhoo... lets not get off topic. Leopard and MacPros. WOO WOO!!!!! :D
We should have won the bloody world cup.
We dominated against Italy until Grosso dived and got the most dodgy penalty in history, then we would have smashed ukraine in the quarters, then we would have been in the semi's against Germany, then anythign could have happened. Lets just say FIFA didnt want us to win, because its the one sport we 'aren't meant to dominate'. So the ref played it that way.
People should have learned not to count out an Aussie. Our spirit means we have the best in every field from sport to soldiers.
We would kick ur ass
I didnt mean the England team. They cant win anything - in my opinion because of all the media crap. I meant I would PERSONALLY KICK YOUR ASS! :D
Anyhoo... lets not get off topic. Leopard and MacPros. WOO WOO!!!!! :D
aricher
Nov 28, 10:11 AM
I was in FYE last night, and out of curiosity, asked the sales assistant how they were selling. They hadn't sold a single one.
I was in a very busy SuperTarget on Black Friday and their electronics employee said they haven't sold any since the release. He also had an iPod Nano clipped to his belt and said that he's been steering people towards iPods. The Best Buy near where I live has only sold 9 Zunes since the release. Poor numbers for a holiday season.
I was in a very busy SuperTarget on Black Friday and their electronics employee said they haven't sold any since the release. He also had an iPod Nano clipped to his belt and said that he's been steering people towards iPods. The Best Buy near where I live has only sold 9 Zunes since the release. Poor numbers for a holiday season.
fahadqureshi
Apr 26, 02:01 PM
i think the word app store in it self is generic, mainly since app is just short for application which is just another word for a program. but then again most people didn't use the word app or even applications widely enough until apple started using it, and instead used the more generic 'program'.
The only trademark apple is entitled to should be iAppstore especially since they chose to call their book store iBookstore instead of just 'Book Store'
Everyone should just blame Microsoft for having a "Add or Remove Programs" instead of a "Add or Remove Applications" in their control panel. :rolleyes:
that way applications or apps would have been a more generic term.
The only trademark apple is entitled to should be iAppstore especially since they chose to call their book store iBookstore instead of just 'Book Store'
Everyone should just blame Microsoft for having a "Add or Remove Programs" instead of a "Add or Remove Applications" in their control panel. :rolleyes:
that way applications or apps would have been a more generic term.
mc68k
Oct 14, 01:40 PM
Thanks! I'll try it on my work computer, its a quad.yeah unfortunately there's no partial credit, it's either complete before the deadline or no points
aswitcher
Aug 7, 03:56 AM
Dude, it's even better than that! Its song capacity is only limited by how many cassette tapes you can carry!
Is there a car phone version that plugs directly into the tape deck?
Is there a car phone version that plugs directly into the tape deck?
iGav
Apr 10, 03:12 PM
Yes in terms of quick shifting a sequential gearbox is it.
To be fair... it's not just about the speed of the shift. It's also the fact that (in a double-clutch anyway) it opens up a different approach to driving compared to a conventional manual, for example you can downshift as you left foot brake whilst turning in and balancing the car on both the throttle and the brake through the corner, whilst also changing back up, all the time without upsetting the balance of the car. It's a different approach, but no less challenging than a conventional manual.
But it's also like what robbie has pointed out, many modern ECU's no longer allow a driver to heel-and-toe because as soon as the brake pedal is depressed, it overrides the accelerator, so you can't blip the throttle, coupled with the generally tardy throttle response of drive-by-wire anyway, you could end up with a situation whereby it's impossible to actually heel-in-toe at all.... never mind left foot brake.
Have to say, whenever these threads crop up, I'm alway left with the opinion that in the U.S., being able to depress a clutch and move a stick at the same time is seen as some kind of divine talent... :p :p :p For the record, I can drive a manual, but then so did my granma. ;) :p
To be fair... it's not just about the speed of the shift. It's also the fact that (in a double-clutch anyway) it opens up a different approach to driving compared to a conventional manual, for example you can downshift as you left foot brake whilst turning in and balancing the car on both the throttle and the brake through the corner, whilst also changing back up, all the time without upsetting the balance of the car. It's a different approach, but no less challenging than a conventional manual.
But it's also like what robbie has pointed out, many modern ECU's no longer allow a driver to heel-and-toe because as soon as the brake pedal is depressed, it overrides the accelerator, so you can't blip the throttle, coupled with the generally tardy throttle response of drive-by-wire anyway, you could end up with a situation whereby it's impossible to actually heel-in-toe at all.... never mind left foot brake.
Have to say, whenever these threads crop up, I'm alway left with the opinion that in the U.S., being able to depress a clutch and move a stick at the same time is seen as some kind of divine talent... :p :p :p For the record, I can drive a manual, but then so did my granma. ;) :p
DrJohnnyN
Apr 3, 10:28 AM
Great ad.
m4rc
Mar 24, 03:02 AM
But Apple's market is shrinking.....
What you are possibly forgetting is that although, yes, Apple's market share may be shrinking, the market it self - the number of units actualy shifted - is growing at massive rates. I don't really have to explain percentages now do I, it is obvious that 1.7% or whatever it is of 10,000,000 (a figure pulled from the air, I have NO idea how many units are shifted :)) is a much higher number than say 5% of 1,000,000. Apple is shifting more units - may not be computers, iPods are obviously helping Apple to succeed, and do remember that some of these iPod users are going to like the thing so much that they start taking a healthy interest in the rest of Apple's product range.
Apple may be many things, but the way they have turned there fortunes around, going from the brink to billions in the bank and zero debt, shows the one thing they are not is stupid. They realise what the market is doing, and are releasing the products that make the most profit. It is all about profit, as in pretty much any bussiness. I started my business doing I.T Support, Servicing, Installations etc. I found a market niche where I could make some serious profit, and have completely remodelled the company to that, even though what we as a company always wanted to do was I.T Services. You have to go where the money is. And I obviouslly don't know the numbers, but I would bet that the profit does not come with shifting units that make you a few dollars just to increase your market share a little.
I like the references people have made to other iconic brands - BMW, Ferrari, Tiffany's, there are many. These companies could all increase their market share massively by selling cheaper stripped down products, and to some extent BMW is doing just this, but to go for a car that aims at the bottom end of the market, that would hurt BMW too much. More likely, they would aquire a low end car manufacturer and improve the organisation, a little like VAG and Seat and Skoda - may not have all of those brands in the states though.
I would like to see Apple increasing it's market share too, but not at any cost. It would be very easy to just chuck out a budget box and lose money on it, what would thay gain? Lower profits possibley, and an increased market share, but to what end? Some companies have a lovely large market share, and are teetering on the edge as they are just not profitable. Apple know's it's business, and it will do whatever it has to do to succeed and profit. I do agree however, that they have current issues over product quality and service support, but again, these will be sorted over time.
Marc
What you are possibly forgetting is that although, yes, Apple's market share may be shrinking, the market it self - the number of units actualy shifted - is growing at massive rates. I don't really have to explain percentages now do I, it is obvious that 1.7% or whatever it is of 10,000,000 (a figure pulled from the air, I have NO idea how many units are shifted :)) is a much higher number than say 5% of 1,000,000. Apple is shifting more units - may not be computers, iPods are obviously helping Apple to succeed, and do remember that some of these iPod users are going to like the thing so much that they start taking a healthy interest in the rest of Apple's product range.
Apple may be many things, but the way they have turned there fortunes around, going from the brink to billions in the bank and zero debt, shows the one thing they are not is stupid. They realise what the market is doing, and are releasing the products that make the most profit. It is all about profit, as in pretty much any bussiness. I started my business doing I.T Support, Servicing, Installations etc. I found a market niche where I could make some serious profit, and have completely remodelled the company to that, even though what we as a company always wanted to do was I.T Services. You have to go where the money is. And I obviouslly don't know the numbers, but I would bet that the profit does not come with shifting units that make you a few dollars just to increase your market share a little.
I like the references people have made to other iconic brands - BMW, Ferrari, Tiffany's, there are many. These companies could all increase their market share massively by selling cheaper stripped down products, and to some extent BMW is doing just this, but to go for a car that aims at the bottom end of the market, that would hurt BMW too much. More likely, they would aquire a low end car manufacturer and improve the organisation, a little like VAG and Seat and Skoda - may not have all of those brands in the states though.
I would like to see Apple increasing it's market share too, but not at any cost. It would be very easy to just chuck out a budget box and lose money on it, what would thay gain? Lower profits possibley, and an increased market share, but to what end? Some companies have a lovely large market share, and are teetering on the edge as they are just not profitable. Apple know's it's business, and it will do whatever it has to do to succeed and profit. I do agree however, that they have current issues over product quality and service support, but again, these will be sorted over time.
Marc
dongmin
Jan 12, 12:42 AM
Here is some info on the wireless power adaptor technlogy I mentioned previously that I believe will be incorporated into a new low power mac that does not ever need to be plugged in. There are two trains of thought. One is that it will be set atop a wireless power pad that will conduct the electricity a mere inch or two to 'charge' or power the mac without any cable or outside connectors and the other which has been demonstrated by a few other companies including involves electricity being sent through the air similar to a wireless signal, except the laptop actually charges without any wires at all - cordless electricity as it were.
Here's some links to some past posts discussing the technlogy.
http://www.tuaw.com/2007/02/16/rumors-docking-and-charging-by-induction/
http://www.louisgray.com/live/2007/02/its-time-to-make-power-wireless-and.html
Finally, a company called Powercast at www.powercastco.com demonstrated this wireless power transfer not too long ago by lighting a bulb up with absolutely no wires. Pretty cool and inevitable if you ask me.
This is what I'm guessing will be the hot new product - the MacAir - no cords. Power without wires.
BFMApple has some patents that deal with induction-based charging for your i-gadgets:
http://www.macrumors.com/2007/02/15/patent-wireless-iphone-charging-station/
There's also wireless firewire that stirred a lot of discussion three years ago:
http://www.techweb.com/wire/story/TWB20040511S0001
Here's some links to some past posts discussing the technlogy.
http://www.tuaw.com/2007/02/16/rumors-docking-and-charging-by-induction/
http://www.louisgray.com/live/2007/02/its-time-to-make-power-wireless-and.html
Finally, a company called Powercast at www.powercastco.com demonstrated this wireless power transfer not too long ago by lighting a bulb up with absolutely no wires. Pretty cool and inevitable if you ask me.
This is what I'm guessing will be the hot new product - the MacAir - no cords. Power without wires.
BFMApple has some patents that deal with induction-based charging for your i-gadgets:
http://www.macrumors.com/2007/02/15/patent-wireless-iphone-charging-station/
There's also wireless firewire that stirred a lot of discussion three years ago:
http://www.techweb.com/wire/story/TWB20040511S0001
redAPPLE
Aug 7, 01:06 AM
Notice in the banner picture how the PowerMac G5 Tower is showing only it's side?!
Anyone think it's maybe actually a MacPro's side...therefore they wouldn't show its front or back (dual optical drives, reconfigured back)?
actually, i think the mac pro will have the same side, but a slimmer front...
Anyone think it's maybe actually a MacPro's side...therefore they wouldn't show its front or back (dual optical drives, reconfigured back)?
actually, i think the mac pro will have the same side, but a slimmer front...
Plymouthbreezer
Jan 12, 12:07 PM
300C img...
Still fantastic. :D And gorgeous!
Sweet ride + great "color." A 300C will be my next car, probably after I graduate college in a year-ish, unless I find one for a great price before / my current car poops out.
My 2001 LHS has over 155,000 miles, and it will be nice to upgrade to a Hemi with lower miles.
Still fantastic. :D And gorgeous!
Sweet ride + great "color." A 300C will be my next car, probably after I graduate college in a year-ish, unless I find one for a great price before / my current car poops out.
My 2001 LHS has over 155,000 miles, and it will be nice to upgrade to a Hemi with lower miles.
dongmin
Aug 6, 11:41 PM
Hey, since we're all posting picts, a blast from the past:
http://www.macminute.com/images/db/tiger1
http://www.macminute.com/images/db/tiger2
http://www.macminute.com/images/db/tiger1
http://www.macminute.com/images/db/tiger2
Schnebar
Jan 13, 01:39 AM
So the only way to use a thumb drive or download photos from a camera or sync your iPod/iPhone is through your dock when you're at home???
This IS the most ridiculous thing I've heard in a while.
Yeah I guess there are a lot of problems with this.
But how cool would it be if the sides were completely clean. Maybe they could have a USB and audio output one the side that has a cover that slides over when it is not being used.
I remember when wifi came out and there were all of these commercials about how there were no wires.
But now there will never be any wires ever.
I am just wishful thinking and do not actually know about the complexity that this kind of charging entails but it sounds cool if it worked.
This IS the most ridiculous thing I've heard in a while.
Yeah I guess there are a lot of problems with this.
But how cool would it be if the sides were completely clean. Maybe they could have a USB and audio output one the side that has a cover that slides over when it is not being used.
I remember when wifi came out and there were all of these commercials about how there were no wires.
But now there will never be any wires ever.
I am just wishful thinking and do not actually know about the complexity that this kind of charging entails but it sounds cool if it worked.
28monkeys
Apr 22, 12:23 AM
The tracking isn't accurate at all!!!!:rolleyes:
Ha-Ha!
Ha-Ha!
broncopde
Jun 24, 02:01 AM
I just don't see people wanting to have their arms up like that to use a desktop computer. It works so well on the iPad cause you can use it where your hands are already sitting (in your lap). But this...doesn't strike as being very practical at all.
Ashtangi
Sep 6, 10:33 AM
Please explain to me who would buy a mini and why?
I just don't get it when a imac is close in price with a monitor.
What am I missing?
People who already have an LCD. If you already have a 19" or 20" LCD, why would you want to replace it with a 17" LCD?
I just don't get it when a imac is close in price with a monitor.
What am I missing?
People who already have an LCD. If you already have a 19" or 20" LCD, why would you want to replace it with a 17" LCD?
tuna
Jun 22, 09:19 PM
The idea that there would be two layers and that one would be something very similar to iOS seems very "unApple". Obviously there would have to be a lot of differences between iMac iOS and portable iOS for it to make sense on its platform, and obviously there would have to be a lot of great integration with OS X to make it feel like a complete system and not hacked together bs.
That said, I see a lot of potential in this idea and I think that it is very "Apple" of them to be the first to seriously integrate touch technology in a desktop, giving them another proprietary advantage that they can sell expensive non-commodity products around.
It seems to me that as long as the screen can be flattened against the table (so you don't have to stretch out your arms) that there are great possibilities. Most people are already using laptop trackpads as their primary means of controlling the cursor. Extending the touch to the display makes a lot of sense. Give me a full power desktop environment that I can manipulate with my fingers almost Minority Report style, and then let me tilt up the screen and use a m+kb.
That said, I see a lot of potential in this idea and I think that it is very "Apple" of them to be the first to seriously integrate touch technology in a desktop, giving them another proprietary advantage that they can sell expensive non-commodity products around.
It seems to me that as long as the screen can be flattened against the table (so you don't have to stretch out your arms) that there are great possibilities. Most people are already using laptop trackpads as their primary means of controlling the cursor. Extending the touch to the display makes a lot of sense. Give me a full power desktop environment that I can manipulate with my fingers almost Minority Report style, and then let me tilt up the screen and use a m+kb.
ldkaplan
Jan 4, 03:27 PM
For a word processor, I'm using Open Office...I'm pretty happy with it except that it uses X11.
Maybe Apple will announce an Aqua port of Open Office that comes installed on all new products...that would be sweet. They'd have to rip out the power point tool to not canibalize Keynote.
For the rumor on the thin mb and mbp, I'll be damn pissed. I just got my mb because it was updated in November. If they do an upgrade that fast, I'll be really pissed off.
What's wrong with a MacBook and:
a) Pages
or
b) MS Word (yuck... but ymmv)
or
c) Framemaker in Boot Camp
?
Agreed, the world of word processing isn't overrun with great apps. Times change, and word processing just isn't sexy any more... even though there are plenty of theses and books and magazine articles still being written.
(I notice that MS are preparing to give away updates to Office 2007 - and Vista - to anyone that got Office pre-installed on their PC. Talk about abusing their monopoly... No struggling WP developer can hope to survive against those sort of tactics.)
With a bit of luck Pages 3.0 will be along next week. Hardly a keynote showstopper, but props to Apple for getting into that market at all. Pages is cute.
If you specifically need the long-doc and publishing features of Framemaker, then it's Windows time. Sad but true. Take it up with Adobe.
Maybe Apple will announce an Aqua port of Open Office that comes installed on all new products...that would be sweet. They'd have to rip out the power point tool to not canibalize Keynote.
For the rumor on the thin mb and mbp, I'll be damn pissed. I just got my mb because it was updated in November. If they do an upgrade that fast, I'll be really pissed off.
What's wrong with a MacBook and:
a) Pages
or
b) MS Word (yuck... but ymmv)
or
c) Framemaker in Boot Camp
?
Agreed, the world of word processing isn't overrun with great apps. Times change, and word processing just isn't sexy any more... even though there are plenty of theses and books and magazine articles still being written.
(I notice that MS are preparing to give away updates to Office 2007 - and Vista - to anyone that got Office pre-installed on their PC. Talk about abusing their monopoly... No struggling WP developer can hope to survive against those sort of tactics.)
With a bit of luck Pages 3.0 will be along next week. Hardly a keynote showstopper, but props to Apple for getting into that market at all. Pages is cute.
If you specifically need the long-doc and publishing features of Framemaker, then it's Windows time. Sad but true. Take it up with Adobe.
SchneiderMan
Sep 9, 07:47 PM
Incipio is now shipping DermaSHOT cases
http://www.gadgetmac.com/news/2010/9/9/incipio-dermashot-case-for-ipod-touch-4g-now-available.html
http://www.gadgetmac.com/news/2010/9/9/incipio-dermashot-case-for-ipod-touch-4g-now-available.html
VeganBryan
Sep 1, 12:47 PM
if this turns out to be true, here's my prediction on the pricing:
17" is stripped down and relegated to "emac" status and sells at a $999 price point
20" sells for $1299 or $1399
23" sells for $1699 or MAYBE $1799 at the most
17" is stripped down and relegated to "emac" status and sells at a $999 price point
20" sells for $1299 or $1399
23" sells for $1699 or MAYBE $1799 at the most
Danksi
Dec 31, 12:54 AM
What do I see the iTV for? Streaming media, a glorified IP TV box, an easier way to bring the iPod to the living room. I really don't see it doing anything else. I'm hoping that I'm wrong.
This is how iTV was originally presented, at least from what I recall, accessing your iTunes/iPhoto content on a TV. There's a hint there may be more, but I don't think so.
My interest is the convenience of not having to plug my iBook into the TV and then mount the media drive inside the MacPro located upstairs, to watch some family movies or something I've downloaded. This certainly isn't convenient for the rest of the family.
I've been shoving everything Music/Video related into iTunes, which has made access loads easier/quicker from both the iBook and my wife's Windows XP laptop (using iTunes) - but it's still not on the TV, without cables etc (and no remote)
Unfortunately I've also noticed that not all movies/video-podcasts are shared properly, some are fixed by re-importing, some by re-tagging with 'lostify', but others are stubborn - this 'bug' needs fixing!
This is how iTV was originally presented, at least from what I recall, accessing your iTunes/iPhoto content on a TV. There's a hint there may be more, but I don't think so.
My interest is the convenience of not having to plug my iBook into the TV and then mount the media drive inside the MacPro located upstairs, to watch some family movies or something I've downloaded. This certainly isn't convenient for the rest of the family.
I've been shoving everything Music/Video related into iTunes, which has made access loads easier/quicker from both the iBook and my wife's Windows XP laptop (using iTunes) - but it's still not on the TV, without cables etc (and no remote)
Unfortunately I've also noticed that not all movies/video-podcasts are shared properly, some are fixed by re-importing, some by re-tagging with 'lostify', but others are stubborn - this 'bug' needs fixing!
No comments:
Post a Comment